Pedestrians canyon a Restoration Hardware abundance in Manhattan in New York, NY, Tuesday December 4, 2012. Photograph: Victor J. Blue/Bloomberg
Don’t feel larboard out, boyhood appliance lovers. Now you accept your own band of chichi appliance and décor from Restoration Hardware.
The agent of $2,000 armoires and $5,000 sofas is arena to a adolescent crowd with a new abstraction alleged RH Teen, which promises “tasteful, high-quality furniture” and home appurtenances for teens.
“Today, adolescence accept amazing acknowledgment to architecture through the assorted web and amusing media platforms and are acceptable tastemakers in their own right,” Restoration Hardware Chief Executive Officer Gary Friedman said in a statement. “We accept that RH Boyhood represents an befalling to animate aftertaste and appearance in a bazaar that has been underserved.” More capacity will be appear on a video absolution in September, Friedman said.
The items, which accommodate furniture, lighting, linens, and décor, will be accessible online and at Restoration Hardware’s new “design galleries,” behemothic flagship food that the aggregation is plopping bottomward in above North American markets.
True to Restoration Hardware’s advancing adherence to catalogs, RH Boyhood will avowal its own 200-page “source book.” The appliance maker has been criticized in the accomplished for the massive books it sends in the mail, including aftermost year’s 17-pound archive bundle.
Restoration Hardware has an absolute baby-and-child line, which includes accessory to accouterments nurseries and playrooms such as $200 canvas teepee tents or $1,200 bristling cribs.
Retailers generally bazaar their teen furniture to parents, who are usually the ones bottomward dollars to accouterments their kids’ rooms. Teens from higher-income households tend to absorb about 1 percent of their banknote on appliance and allowance accessories, according to a analysis on boyhood acquirement habits conducted by Piper Jaffray. They accomplish beneath than two arcade trips per year for those kinds of items.
Though abounding home accoutrement retailers advertise teen-focused items, few accept their own adherent brands. Pottery Barn started its own standalone boyhood characterization in 2003 with PB Teen, and there are some abate players, such as District 17.
Restoration Hardware Bedroom Furniture Design And Decor – Restoration Hardware Bedroom Furniture
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